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Discover the Secrets of


the world of sales can be cutthroat. 


And in today’s competitive selling environment, you need more than just a fancy pitch or charming smile. You need a strategic mindset, consultative sales skills, and habits that breed success – consistently! 

In What Top-Performing Salespeople Do Differently, you’ll learn the top 10 habits, mindsets, and tactics of salespeople who consistently outperform their peers, regardless of what’s happening in the economy, their industry, or with the competition. 

Your Journey Starts Here.

What’s Inside?

Whether you're a seasoned sales veteran or just starting, if you're ready to close deals faster and easier, then What Top-Performing Salespeople do Differently is your roadmap to success. 

Get your copy now and let's make a difference in your sales game!

The world of sales has changed dramatically since 2020-

No fluff, no theories - just real, actionable insights to help you up your sales game.

Here’s a sneak-peek of what you’ll find inside:

  • You’ll learn why some of the traditional sales tactics that used to work don’t work with today’s buyers – and what to do instead. 
  • How to keep your funnel full with qualified leads and prospects that are ready to buy. 
  • The three numbers you need to know like the back of your hand if you want to hit your sales numbers consistently. 
  • How to actually sell value – it’s not what you think or what you were taught.
  • The secret to creating urgency without being pushy or salesy. 
  • Simple tweaks you can make at the beginning of your sales calls to close deals faster on the backend. 
  • How to ask better questions to uncover more information, build more rapport, and easily separate yourself from the competition.

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L'areal is the best sales consultant. Period. She's personally helped me close substantial business deals over the years with her sales process, tools, and best practices...and the best thing of all is that she's sharing it all in this book! If you're considering getting this book, stop thinking and do it now! The small investment you're making in this book will have a huge payoff on your next sales call. 

- Brisa R. 


a curated list of discussion questions and quotes from the book

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A complimentary 60-minute Q&A session

Autographed copies

Want to Buy Books for Your Sales Team?

When you purchase at least 100 copies of What Top-Performing Salespeople do Differently, you're not only making a wise investment in your team's success but also unlocking the incredible benefits below:
of the book for each member of your sales team. (Priceless)

where we’ll explore some of the book's core concepts and I’ll answer any questions your team may have. ($7,500 value) 

to keep the conversation alive and reinforce the book's lessons in your sales meetings and huddles. ($1,000 value) 

She’s also graced esteemed stages, including appearances for Entrepreneur’s Organization, Vistage, Radio Advertising Bureau, American Retirement Association, Women in Aviation, and numerous national associations.

But it’s not just her impressive resume that sets her apart – it’s the engaging, dynamic, and practical approach she brings to sales. Brace yourselves because L’areal is here to shake up the sales world and elevate your team’s performance like never before!

L’areal is an author, B2B sales expert, and powerhouse speaker.

With an impressive track record of training over 10,000 salespeople, L’areal is not your typical sales trainer. She’s breaking barriers in the sales training industry and empowering sales professionals to reach heights they never thought possible. 

Having spent nearly a decade as a sales trainer for the largest sales training company in the world before starting her own sales training and consulting agency, L’areal has worked with some of the biggest names in the business, including Indeed, Oracle, Aflac, Wells Fargo, St. Jude Children’s Research Hospital, Sanguine BioSciences, Multiview, and Broadstreet Ads.

About the Author 


- Dwight W. 

“I’ve spent 25 years in consumer product and bio-pharma sales. This training has been one of the most valuable trainings that I have experienced.”

- Benjamin 

“L’areal helped me open my eyes on being a consultant vs. being a sales rep. People don’t want a sales rep, they want a relationship and a solution.” 

Rave Reviews 

A: This book is all about practicality. Alongside insights into what sets top performers apart, it offers actionable strategies, real-life examples, and exercises to apply the concepts directly to your sales efforts.

Q: Will this book provide practical tips or just theories? 

A: This book is ideal for salespeople looking to kickstart their careers to seasoned sales veterans seeking to elevate their performance. Sales managers and leaders will also find valuable strategies to help their teams succeed.

Q: Who is the target audience for this book? 

A: This book stands out because it delves into the specific habits, mindsets, and tactics of top-performing salespeople, offering practical and actionable insights.

Q: What makes this book different from other sales books out there? 

Frequently Asked Questions

General Questions

A: By implementing the strategies outlined in the book, you can expect improved confidence, stronger client relationships, increased sales success, and overall growth in your sales career.

Q: What results can I expect after applying the strategies in this book? 

A: Yes, there are various ways to continue learning, including online courses, booking L’areal as a speaker, or working with L’areal in a consultant/training capacity. 

Q: Is there any support or resources available after reading the book? 

Sales Teams and Bulk Orders

A: Yes, you can. However, the bulk order bonuses are only available when the books are purchased on our website. 

Q: Can I buy the book on Amazon? 

A: Certainly! This book is an excellent resource for sales training programs. When you purchase a bulk order, you receive additional resources to facilitate meaningful conversations with your team.

Q: Can I use this book for training my sales team? 

A: By exploring the top-performing salespeople’s success factors, this book equips your sales team with proven techniques to enhance their performance, increase conversions, build stronger client relationships, and ultimately boost revenue.

Q: How will this book benefit my sales team? 

A: You can pay one shipping fee, and we’ll mail all the books to one address. Or, you can email us a list of all the addresses (U.S. only), and we will send the books directly to your salespeople, and you’ll pay the shipping costs.

Q: Can the books be shipped directly to our salespeople?

A: You can purchase multiple books. However, the bulk order bonuses have a minimum purchase requirement of 100 books. 

Q: I want to buy the books for my sales team, but I don’t need 100 books. How can I take advantage of the bonuses?

A: You can email your questions to with the subject line “Book Questions.” 

Q: I have additional questions; who can I contact?

A: Yes, please email your request to with the subject line “Book Questions”.

Q. Can you send me an invoice or purchase order?

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Sales can be one of the most fulfilling and financially rewarding careers.

But unfortunately, most salespeople fail because they don't have the sales strategies, tools, and mindset they need to succeed. 

In What Top-Performing Salespeople Do Different, business-to-business sales expert L'areal Lipkins shines the light on ten things top-performing salespeople do to execute at a high level consistently. 

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